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Instagram DM widget

Instagram is where lifestyle, beauty, fashion, and creator-led brands sell. This widget handles DMs and story mentions automatically — answers "is this back in stock?", responds when someone shares your post to their story, books appointments, and qualifies leads — all without your social team typing every reply.

What you can do with it​

  • Influencer brand support (beauty / cosmetics) — A skincare brand gets thousands of "which serum for oily skin?" DMs after every launch. The assistant answers with a recommendation, links to the product page, and offers a discount code for first-time buyers.
  • Boutique retail (fashion) — A small label's IG drives most of its sales. DMs asking "do you have this in size 8?" get an instant answer plus a checkout link. Story mentions ("I love this!") get a thank-you and a referral code.
  • Restaurant / hospitality — Diners DM "are you open tonight?" and "can I book a table at 8?". The assistant checks the reservation system and confirms — no missed Friday-night walk-ins.

How it works​

Before you start​

You need:

  • An Instagram Business or Creator account (personal accounts don't have the API).
  • The IG account linked to a Facebook Page (Meta requires this for the messaging API).
  • Admin access to that Facebook Page.

Create the widget​

  1. Open Build → Widgets → Add widget → Instagram.
  2. Click Connect Instagram — sent to Meta for OAuth.
  3. Pick the Facebook Page linked to your IG account.
  4. Approve permissions.
  5. Link your assistant.
  6. Save.

Insighto subscribes the IG account to the app and wires the webhook for you.

Story mention triggers​

When a user @-mentions your IG account in their story, Insighto receives a story mention event and routes it as if it were a DM. Use this to thank fans automatically, send referral codes, or surface UGC for your team to repost.

The 24-hour window​

Same rule as Messenger: free reply for 24 hours after the user's last message, then you're limited to specific message tags. Standard for Meta channels.

Where to next​