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Branding

Branding is what turns Insighto into "your product." Six tabs, all under Manage Agency → Branding. Most of what your customers see — every email they get, every page they land on, every chat widget they pop open — is configurable here.

The six tabs​

Tab 1 — Identity​

One field: agency_name. This is the brand name that shows up in browser tabs, page titles, and a handful of system emails.

Worth noting: the customer-facing email address is not on this tab — it lives under the SMTP tab (as the "From email"). New agency owners often look for it here and miss it.

Tab 2 — Logo and color​

Two fields:

  • Logo — uploaded image. Used on the login screen, top nav, signup emails. PNG with transparent background is recommended.
  • Primary color — hex value. Drives buttons, links, and brand accents through the app.

Tab 3 — Email (SMTP)​

How customers get email from you. Required to send signup confirmations, password resets, and invoices from your domain.

Fields:

  • SMTP host, port, username, password
  • From email — your customer-facing sender address
  • From name — display name on emails

There's a Send test email button — use it before saving in production. Until SMTP is set, agency emails fall back to Insighto defaults.

Tab 4 — Social​

Public social-media URLs that show up in email footers and the marketing-style pages of the app. Examples: Twitter, LinkedIn, Facebook, Instagram, YouTube.

A quirk: the saved JSON has two possible keys — social (older) and socials (newer). Insighto reads both, so don't worry if you see one or the other in API responses. The UI writes to the newer key.

Tab 5 — Support​

Where customers go when they need help.

  • Support email — picked up by the in-app "Contact support" link.
  • Support URL — your help center or ticketing URL.
  • Knowledge base URL — optional, linked from various empty states.

Tab 6 — Tracking script​

A textarea where you paste arbitrary HTML/JS that gets injected into the head of every customer-facing page on your white-label domain. Use it for:

  • Google Analytics / GTM
  • Meta Pixel
  • HubSpot tracking
  • Hotjar / Fullstory / etc.

Whatever you paste runs verbatim — be careful, syntax errors will break customer pages.

Where to next​

  • Domain — get your white-label domain pointed at Insighto.
  • Getting started — the 7-step setup.
  • Rebilling — charge subaccounts under your brand.